Creating brand identity for Fenix Yard, and generating 2X growth
Fenix Yard
2023-24
Overview
Handled Fenix Yard’s branding and design strategy, creating a cohesive identity, scalable templates, and impactful social media creatives. My work streamlines processes, boosts engagement, and aligns designs with their business goals.
Results
Brand Identity Development:
Created a cohesive design language, including color palettes, typography, and branding assets.
Custom Components:
Designed scalable and reusable components to ensure consistency across all platforms.
Guideline-Driven Approach:
Conducted thorough research within the client’s provided guidelines to align branding with their vision.
Collaborative Process:
Kept the client involved at every stage, ensuring satisfaction and alignment with their goals.
Creative Design for Social Media and Business:
Designed visually engaging creatives for social media and other business needs, ensuring alignment with the brand’s identity and enhancing audience engagement.
Results Achieved
Increased CTR:
Boosted click-through rate from 13.7% to 36.09% (~163.4% growth).
Improved Engagement:
Elevated engagement from 17.45% to 38.7% (~121.8% growth).
Stronger Brand Identity:
Established a cohesive and professional brand presence across platforms.
Enhanced Client Perception:
Peers and clients praised the high-quality visuals, reinforcing Fenix Yard’s reputation as a premium brand.
Improved Social Media Impact:
Increased visibility and engagement on social platforms, driving meaningful interactions with their audience.
